Hollywood Casino (Canada) Privacy Policy

Score Media and Gaming Inc. - Privacy Policy

Last Revised: July 12, 2026

1. PURPOSE AND SCOPE

This Privacy Policy describes the information that Score Media and Gaming Inc. and its affiliates (collectively, “theScore Bet”, “theScore Casino,” “Hollywood Casino,” “we,” “our,” or “us”) collect through the websites https://thescore.bet, https://thescore.casino, and https://hollywoodcasino.com (each a “Website”) and the related mobile, tablet, and other sportsbook and gaming applications (each, an “App”) owned, controlled and/or operated by us and from the interactions you have with us and our personnel (collectively, the “Service”), how we use, disclose and protect your information and the choices you can make about your information. Consistent with relevant laws in jurisdictions in which we operate, and regulations promulgated thereunder, this Privacy Policy is part of the internal controls we employ in operating our Service in offering real-money, internet-based and/or mobile applications-based interactive gaming services.

2. CONSENT

To use the Service you must review and accept the current version of this Privacy Policy during the Service sign-up process. The most current version of this Privacy Policy, which may be updated from time to time, will govern our processing of your information and can be accessed via the Service at https://hollywoodcasino.com/legal/privacy.

By accessing and using the Service, you expressly consent to the collection, processing, use, disclosure and retention of your information in accordance with this Privacy Policy and the Terms of Use (https://hollywoodcasino.com/legal/terms). If you do not agree with the terms of this Privacy Policy or the Terms of Use, you must immediately stop using or accessing the Service. 

By accepting this Privacy Policy as part of you using the Service, you represent and certify that you meet the legal gambling age requirement for the jurisdiction in which you access the Services; and you accept the terms set forth in this Privacy Policy as conditions of your use of the Service.

Please note that the Service, or certain parts of it, are hosted in jurisdictions other than yours. By accepting the terms of this Privacy Policy, you expressly consent to the transfer of your information outside of your home jurisdiction, in accordance with applicable laws regarding data processing and data transfer, which may provide for different data protection rules than in your jurisdiction. In accordance with applicable law, we make use of third-party service providers to store and process your information on our behalf. When acting on our behalf, such service providers are only authorized to collect, process, use, disclose or retain personal information as described in this Privacy Policy. However, the government, courts, law enforcement, security, or regulatory agencies of a particular country may be able to obtain access to the personal information as permitted by the laws of that country.

By using the Service, you agree and acknowledge that the information you provide to us shall be true, accurate, current, and complete, as required by the Terms of Use. We will take reasonable steps to ensure that we do not use your information if it is inaccurate or outdated. If you provide any information that is false, inaccurate, outdated, or incomplete, or if we reasonably suspect that you have done so, we may refuse to provide you with the Service by suspending or terminating your access to the Service at our sole discretion, in accordance with the Terms of Use.

3. COLLECTION OF PERSONAL INFORMATION AND ITS SOURCES

We collect and use the following personal information from the sources listed below:

(A) Directly From You: We and/or our service providers may collect personal information directly from you during registration and while you are using the Service, including your first and last name, postal address, email address, telephone number, date of birth, government issued identification numbers (including social insurance number and driver license number), photograph, credit card information, banking information (collectively “PI”), other demographic information about you (such as your gender, industry of your occupation, job title, and employer information) (“Demographic Details”), and “Biometric Information,” which is information derived from an individual’s physiological or biological characteristics that can be used to uniquely identify that individual, produced from the photograph taken from your device’s camera after providing notice to you. Our third-party service providers may collect Biometric Information and use it for the purposes of identity verification, fraud prevention, security of your account, and for compliance with the applicable law. Biometric Information is retained only for as long as necessary to fulfill the stated purposes, unless a longer retention period is required or permitted by law. Additionally, you may disclose information about another individual to us while using the Service, which may include sending an invitation to that individual you know. The information you provide about that person is used to facilitate your communication with them and to otherwise invite them to the Service. When you communicate with another person via the Service, some of your information, such as your name, nickname, and other contact information may be included in the communication to that individual. You must advise us of any updates to your information as provided to us and we are not responsible for any liability that arise as a result of you failing to notify us of any changes to the information that you previously provided to us. Please note that the specific items of PI and Demographic Details we and/or our service providers collect from you may vary depending on the laws and regulations of the jurisdiction from which you access the Service.

(B) Through Your Use of the Service: We and/or our service providers may utilize technology that automatically or passively store or collect certain information when you access the Services (“Service Usage Data”). This Service Usage Data may be stored or accessed using technologies that may be downloaded to the device you use to access the Service. Service Usage Data and the technology used to process them include the following:

• Analytics information: We may directly, or through our third-party service providers, collect this information. We may use analytics tools to help us measure traffic and usage trends for the Service (“Analytics Information”). We use Analytics Information to understand how users interact with the Service, to operate, maintain and improve the Service, and for the other purposes described in this Privacy Policy and permitted under applicable laws.
• Cookies information: When you access the Service, we may use cookies and similar technologies to operate the Service, enhance functionality and understand usage. Cookies are small text files placed on your device that uniquely identify your browser and help enable core features, support log-in and navigation, and collect information about how the Service is used, such as pages viewed, actions taken, and other interactions within the Service (“Cookie”). Some Cookies are ‘session cookies,’ which are deleted when you close your browser or otherwise leave the Service, and others are ‘persistent cookies,’ which remain on your device until removed or expired. Persistent cookies can be removed by following your browser's directions. You can manage your Cookie preferences through your browser settings or through the cookie banner presented to you when you visit our website. Disabling certain Cookies may affect the functionality of the Service. We may also use similar technologies in our emails to understand engagement, consistent with your preferences.
• Log file information: Log file information is automatically reported by your browser each time you access a web page or other content within the Service. We may also receive log information relating to your device and your use of our Apps. When you use the Service, our servers automatically record certain log file information ("Server Logs"). These Server Logs may include anonymous information such as your web request, Internet Protocol (IP) address, operating system, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. The information contained in Server Logs is used to monitor, assess, manage, diagnose problems with, improve and otherwise administer the Service.
• Clear gifs/web beacons information: “Clear Gifs” (also known as web beacons) is a small image file embedded in a webpage or email not visible to a user and is used to collect information about actions taken by a user when interacting with a webpage or email. We may use Clear Gifs in HTML-based emails sent to our users to confirm that an email was opened and which links were clicked by recipients. We use Clear Gifs for diagnostics, email analytics and improvement of the Service. You can disable Clear Gifs by setting your email client to block remote images by default or by setting your browser to block third party Cookies.
• Embedded Scripts and Browser Fingerprinting: “Embedded Scripts” are lines of code that is designed to collect information about your use and interaction with the Service, such as links you tap on. Embedded Scripts are temporarily loaded onto your device by us and/or our service providers when you connect to or access our Service. They are active only when you remain connected to the Service and are deactivated or deleted when you disconnect. “Browser Fingerprinting” is the collection and analysis of your device’s information, such as your operating system, plug-ins, and other data, for identification purposes.
• Device identifiers: When you access the Service using a mobile device (including but not limited to smartphones or tablets), we and/or our third-party service providers may access, assign, collect, monitor and/or remotely store one or more unique device-specific identifiers, such as a universally unique identifier (UUID) (“Unique Identifiers”). Unique Identifiers are small data files or similar data structures stored on and/or associated with your mobile device, which uniquely identify your mobile device. A Unique Identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by us. A Unique Identifier may convey information to us and our service providers about how you browse and use the Service. A Unique Identifier may also be used to help you log in faster and enhance your navigation through the Service.
• Entity Tag: An opaque identifier is assigned by a web browser, as a feature of the cache in browsers, to a specific version of a resource found at a URL (“Entity Tag” or “ETag”).  A new ETag is assigned if the resource content at that URL changes. When used this way, an ETag is a form of device identifier.
• Advertising identifiers: Advertising identifiers are unique strings associated with your mobile device provided by the operating system (“Advertising Identifiers”). We may use Advertising Identifiers for our own internal analytics purposes to identify application usage, for marketing and promoting our and our affiliates’ products and services to you, and for troubleshooting and technical support purposes.
• Recognition Technologies: These are technologies that attempt to identify, recognize, and/or make assumptions about users’ and their devices’ use and interaction with the Service, which may include applying statistical probability to existing data sets, machine learning, and artificial intelligence. When you use the Service, certain information regarding your use of the Service may be used by us and/or our service providers using recognition technologies to enable the provision of the Service to you, to identify general usage trends about our Service, and to analyze and mitigate risks related to the Service.
• Location data: When you access the Service by or through a mobile device or a browser, we will require you to enable your location through device or browser settings, which will allow us to access, collect, monitor and/or remotely store location data, which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device or browser (“Location Data”).  Please note the following:
  • Applicable laws of the Permitted Jurisdictions (as the term is defined in the Terms of Use) require that we verify your physical location when engaging in placing wagers through the Service. You can only place wagers through the Service from within the Permitted Jurisdictions’ boundaries. Accordingly, we collect your Location Data and verify your physical location using geo-location technology and geo-verification service providers. If you do not permit your location to be known (i.e. disable GPS, Wi-Fi and/or Bluetooth), we will not be able to provide the Service to you. We may store a record confirming your location within the Permitted Jurisdictions for up ten (10) years as required by applicable laws and regulations.

Location Data enables the availability and functionality of the Service in your jurisdiction and may convey information about how you interact with the Service. This information may also be used to personalize your experience when using the Service by displaying customized promotions, offers, and location-based advertisements relevant to you, and to improve the Service. Features of the Service that rely on user location to function may not operate properly if Location Data is disabled. Certain features within the Services will make use of your Location Data, including geo-location verification provided by GeoComply. Your use of the Service will require you to, and you hereby consent to us transmitting, collecting, maintaining, processing and using your Location Data as described in this Privacy Policy. You may disable the location services within your device settings at any time, but it will prohibit you from using core features and functionalities of the Service.

(C) Third Parties: We may receive information about you from third parties you interact with while accessing and using the Service. These third parties include our business partners, service providers, publicly available sources, and legal or governmental authorities (including gaming authorities within your jurisdiction). The information we receive from these sources is used for the purposes of providing the Service to you, personalizing and improving your experience, conducting our “know your customer” (KYC) verifications to confirm your identity and satisfy our regulatory reporting and compliance requirements.

(D) Affiliates: We may receive information collected by our affiliates when you access and use products and services offered by such affiliates. The collection and use of your information by our affiliates are governed by the privacy policy(ies) of our affiliates. We may supplement information collected from you directly, or from your use of the Service, with information received from our affiliates for various purposes, including providing the Service to you, improving our product and services, to provide you with a personalized experience when using our Service, to offer you products, services and promotions that may be of interest to you.

4. LEGAL BASIS AND PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION 

We use the information we collect for the following purposes:

• The purposes for which you provided it;
• Operating, maintaining, and providing Services to you;
• Compiling aggregate data for internal and external business purposes;
• Identity verification (i.e. KYC verifications) and account authentication;
• Confirmation, processing, and investigation of financial transactions;
• Providing customer support services, facilitate communication to respond to patron requests, inquiries, comments and concerns, including by using automated generative artificial intelligence (Gen AI) chatbot solutions. We may use anonymized messaging history between you and our chatbot solution to train the chatbot to better address your inquiries and requests;
• Send service-related transactional electronic messages (e.g., account verification, purchase and billing confirmations and reminders, two factor authentication, feature notifications, technical and security notices);
• Administration of our loyalty rewards program;
• Provide targeted and personalized advertising, marketing promotions and special offers to you via electronic message. You may opt-out of electronic messages via account settings or by clicking on the unsubscribe link contained in the marketing communications, or by replying 'STOP' to the marketing SMS;
• Assessing activity for responsible gaming purposes, including administering self-exclusion programs;
• Diagnose, troubleshoot, and resolve technical issues, including identifying errors, testing fixes, maintaining system security to detect and prevent security incidents, and improving the performance and reliability of our products and services;
• Improve and develop our products and services, including how users interact with our offerings, enhance functionality, personalize user experiences, and improve overall performance and usability (e.g. monitor the operations and effectiveness of the Service through aggregate metrics such as total number of visitors, traffic, and demographic patterns);
• Conduct user research, beta testing or surveys;
• Conduct investigations and internal risk assessments, monitor for suspicious or fraudulent activity and other potentially harmful or unlawful activities (e.g. potential or suspected violation of gambling rules, sports wagering rules, corruption of sports or event integrity, and violation of applicable laws)
• Performing our obligations under our operating agreements with iGaming Ontario (“iGO”) and Alberta iGaming Corporation (“AiGC”);
  • Note: iGO offers a voluntary centralized self-exclusion service (“iGOCSE”) whereby Ontarians may register to self-exclude from all regulated igaming operators in Ontario simultaneously and opt-out of certain marketing. We, iGO and their respective authorized suppliers may collect, use, disclose, and retain your Personal Information to develop, operate, maintain, update, and modify iGOCSE. Your Personal Information used for iGOCSE is subject to iGO’s Privacy Policy and may be used to verify your identity, administer your self-exclusion from regulated igaming operators, or for any other lawful purpose permitted by applicable law and iGO’s terms and conditions.
  • Note: AiGC offers a voluntary centralized self-exclusion service (“CSE”) whereby Albertans may register to self-exclude from all regulated igaming operators in Alberta simultaneously and opt-out of certain marketing. We, AiGC and their respective authorized suppliers may collect, use, disclose, and retain your Personal Information to develop, operate, maintain, update and modify CSE. Your Personal Information used for CSE is subject to AiGC’s Privacy Policy and may be used to verify your identity, administer your self-exclusion from regulated igaming operators, or for any other lawful purpose permitted by applicable law and AiGC’s terms and conditions.
• Complying with applicable laws, regulations, legal processes and governmental requests, including to meet licensing and regulatory requirements, and responding to subpoenas, court orders, or lawful requests; and
• Any other purposes disclosed to you at the time we collect your information with your consent.

Please note that we may also use information about you for purposes that are reasonably ancillary to providing you with the Service. Where we utilize any automated solutions (including Gen AI or large language models (LLMs)) to provide the Service to you and for the fulfillment of the above listed business purposes, we do not incorporate the personal information that you provide to us into, or to otherwise train, any publicly accessible Gen AI solutions or LLMs, except to the extent expressly stated in this Privacy Policy or as you consent to explicitly while interacting with the Service.

5. CATEGORIES OF THIRD PARTIES AND DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information to the following third parties as necessary for the purposes described in this Privacy Policy:

(A) Service Providers: We may share your information with service providers that perform services on our behalf, such as hosting, data analytics, customer identity verification, payment processing, fraud prevention and compliance-related investigations, distributing newsletters and electronic communications, customer support, and providing marketing support including serving advertisements. These service providers are authorized to use personal information only to the extent that they need to provide services to, or on behalf of, us. For example, our data analytics service providers collect and use information about your use of the Service and other websites or apps to provide information to us on the performance of our Service. They do not use personally identifiable information (such as your name, address, email address or telephone number) when performing data analysis. These service providers may also use non-Cookie technologies to recognize your computer, browser or mobile device and/or to collect and record information about your browsing activity, including your activities on or off the Service and between multiple platforms such as your computer and your mobile device. We use contractual and other means to protect personal information disclosed to such third parties.

(B) Affiliates and Corporate Group: We may also share your information with any of our affiliates and related corporate entities for operational, compliance, analytics, and our internal business purposes consistent with this Privacy Policy. Our affiliates are required to maintain that information in accordance with this Privacy Policy.

(C) Business Partners: Where you have consented, we may disclose personal information to business partners in connection with jointly offered products, services, and/or promotions. We may share certain service type information, including Service Usage Data (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business partners and service providers for the purposes described in the sections above on “Collection of Personal Information and Its Sources” and “Legal Basis and Purposes for Processing Your Personal Information.” Where we use automated solutions, we may share anonymized messaging history with our Gen AI service provider to improve the chatbot’s performance. We may also aggregate or de-identify all personally identifying characteristics (such as your name and email address) and may share that aggregated, anonymized data with third parties for service improvements.

(D) Corporate Transactions: We may disclose or transfer your personal information in connection with a business transaction, such as a merger, consolidation, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all our business otherwise changes.

(E) Legal, Regulatory and Compliance Authorities: We may disclose personal information to governmental authorities, regulators, law enforcement or courts where required by law or where we believe disclosure is necessary to comply with legal obligations, such as (i) to enforce or apply the Terms of Use, any applicable End User License Agreement, and/or other Governing Documentation (as defined in the Terms of Use); (ii) to comply with laws and regulations, in response to subpoenas, warrants, or court orders, or in connection with any legal process or cooperate with government or law enforcement officials or private parties; (iii) to protect our rights, reputation, safety and property, or that of our users, team members, or other individuals; (iv) to protect against legal liability; (v) to establish or exercise our rights to defend against legal claims; and/or (vi) to investigate, prevent or take action regarding suspected criminal or other illegal activities, suspected fraud, the rights, reputation, safety or property of us, users or others, violation of the Terms of Use, our policies or agreements or as otherwise required by law.

Note: If you sign in to your iGaming account while you are in another province, we may share limited information about your account with other provincial iGaming agencies, such as iGaming Ontario and Alberta iGaming Corporation. This information is shared only when necessary to help identify and link your iGaming accounts across provinces; and for supporting ours and other provincial iGaming agencies’ compliance with responsible gaming measures (i.e. to identify applicable responsible gaming measures, tools, protections or features, including gaming limits or restrictions specified by or implemented for you).

(F) Advertisers: We may also share certain information and data, such as Service Usage Data and other data relating to your use of the Service, with third-party advertising companies and websites to deliver targeted and personalized offers from our Service that may be of interest to you on other websites and services across the Internet. These advertising companies may use their own technologies to collect your information when you visit and use other websites and services, and they may use this separately collected information, along with information we share with them, to deliver these offers to you. The collection and use of your information by these third parties are subject to their privacy policies.

(G) Other Users of the Service: We may disclose any information that you voluntarily disclose for posting to the Service, such as ‘Your Content’ as defined in the Terms of Use, to make available to the public, except as limited by any privacy settings made available on the Service. Subject to your privacy settings, any of Your Content that you voluntarily make public may be searchable by others. If you remove the content that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other users have copied or saved that content. Please note that such removal does not ensure complete or comprehensive removal of the content posted. For example, your content may remain visible because it was copied and posted or reposted by a third party. Furthermore, we may publish your name, voice, likeness and other information that is part of Your Content, and we may use such content, and parts of it, for advertising, marketing, publicity and promotional activities.

6. HOW WE PROTECT YOUR INFORMATION

We take the security of your information seriously. To that end, we have implemented reasonable physical, technical, and administrative safeguards to protect your information from loss, theft, misuse, and unauthorized access, disclosure or modification. However, as no method of transmission or storage is completely secure, we cannot guarantee absolute security. We encourage you to practice caution when submitting personal information to the Services. That is, you also have an obligation to protect your account against unauthorized access. Account credentials, including username and password must never be shared with another individual and we recommend that you refrain from using shared or public devices. Please notify us immediately of any actual or suspected unauthorized access to your account or if your login credential has been compromised.

7. HOW WE RESPOND TO PRIVACY BREACHES

If we become aware of any privacy breach, we will investigate, contain, remediate, and initiate recovery measures in accordance with our security procedures. We will notify affected business partners, users, relevant gaming regulators, and other applicable regulatory authorities where required by law and/or our contractual obligations. Further, we will cooperate with them in connection with any investigation and/or response efforts.

8. HOW LONG WE KEEP YOUR INFORMATION AND YOUR CONTENT

We retain your information for as long as necessary to achieve the purposes described in this Privacy Policy and for a commercially reasonable period thereafter for backup, archival, audit, fraud prevention, or legal compliance purposes. We may use remote backup features that will send information from your device and/or browser to be stored on servers operated by or on behalf of us and our affiliates.

Following account closure for any reason, certain information may be retained as required by applicable legal and/or regulatory requirements, including but not limited to anti-money laundering and gaming regulations.

Once retention is no longer required for the reasons stated herein, we de-identify personal information by removing identifying details in accordance with our data retention and destruction policy. De-identified information may be retained in accordance with applicable law.

9. LINKS TO OTHER SITES AND SERVICES

This Privacy Policy does not apply to third parties whose websites or services are linked to or from the Service as we cannot control their activities. We are not responsible for the practices employed by third-party websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website or service, our Privacy Policy does not apply to third party websites or services. Your use of any third-party website or services are subject to that third party's rules and policies. If you choose to access or make use of third party offers, services or websites, such as payment processors, advertisers, or social networks, we may receive information about you that you have made available to the third-party service. Also, the third-party service may receive information about you from us if you navigate to such third-party services from within our Service.

10. CHILDREN'S PRIVACY

Individuals who do not meet the legal gambling age for the jurisdiction(s) in which they try to access the Service are not eligible to use the Service. Accordingly, we do not knowingly collect personal information from individuals under the legal gambling age in their jurisdiction. If you are under the legal gambling age in your jurisdiction, please do not submit any personal information through the Service. 

If you have reason to believe that we may have accidentally received personal information from an individual under the legal gambling age in their jurisdiction, or you are the parent or guardian of a child or underage individual who has provided us with any personal information, please contact us immediately at privacy@thescore.com.

11. LEGAL AUTHORITIES – ONTARIO & ALBERTA

We operate our sportsbook and icasino services as part of the open and regulated internet gaming market conducted and managed by iGaming Ontario (“iGO”), a lottery subsidiary established under the Alcohol and Gaming Commission of Ontario Act, 2019. Accordingly, we collect, use, disclose and store personal information on behalf of and as an agent to iGO in accordance with our Operating Agreement with iGO. In Ontario, the legislative authority or privacy law by which we collect and process personal information is Ontario’s Freedom of Information and Protection of Privacy Act and O. Reg. 722/21.

We operate our sportsbook and icasino services as an agent of Alberta iGaming Corporation ("AiGC") who conduct and manage the open and regulated internet gaming market. Accordingly, we collect your personal information on behalf of AiGC under the legislative authority of iGaming Alberta Act, Alberta’s Gaming, Liquor and Cannabis Act and Section 4 (a) and (c) of Alberta’s Protection of Privacy Act and use it for the purposes of providing sportsbook and icasino services to you, or as described in our Privacy Policy. For more information, please contact our Privacy Compliance Officer at privacy@thescore.com.

12. CONSUMER PRIVACY RIGHTS

Your personal information is subject to Freedom of Information and Privacy of Protection Act (FIPPA) in Ontario and Protection of Privacy Act in Alberta. To file a formal access request for your personal information under Access to Information Act or FIPPA , please contact iGaming Ontario or Alberta iGaming Corporation at the following: 

To correct or update your personal information or electronic message preferences, you may log- in to your account at any time or by contacting us at the information below. You can also stop receiving marketing electronic messages from us by clicking on the “unsubscribe” link provided in the footer of our marketing communications.

For Cookies and other similar technologies that collect your PI for marketing purposes, you can disable them or reset your Advertising Identifiers by following the instructions in your browser or device settings. You can also manage your Cookie preferences through the cookie banner available on our website. 

13. CHANGES TO OUR PRIVACY POLICY

This Privacy Policy is effective as of the date shown above. We may update or supplement this Privacy Policy from time to time. If we make any material changes, we will notify you and provide you with an opportunity to review the updated Privacy Policy.  Your continued use of the Service after the changes take effect signifies your acceptance of the terms of the updated Privacy Policy.  The most current version will govern our processing of your information.
 

14. HOW TO CONTACT US

For user account related inquiries, please contact our Customer Support team by email at the following:

For any questions, complaints or concerns about your personal information or this Privacy Policy, you may contact our Privacy Compliance Officer at the following:

Score Media and Gaming Inc. 
125 Queens Quay East, 9th Floor
Toronto, Ontario M5A 0Z6
Email: privacy@thescore.com

We may require you to verify your identity if your request is related to your account. If you are dissatisfied with the response received from the Privacy Compliance Officer, you may escalate your matter to the Privacy Office of the iGaming regulators listed above.